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Writing.

Notes on Shopify, Wix, and shipping software.

4 min read

How to grow a new Shopify app when nobody knows it exists

A practical playbook from a developer with 5+ public apps: picking low competition keywords, spending Shopify's free ad credits well, earning genuine reviews, and reaching Built for Shopify.

  • shopify
  • app store
  • growth

3 min read

Spin wheel popups: why gamified lead collection still converts

Static discount popups get dismissed on sight. How spin to win campaigns collect more email and SMS leads, and how to run one without annoying your visitors.

  • lead collection
  • popups
  • shopify

3 min read

Building visual product search: what I learned making Find Similar Products

Why keyword search fails shoppers who know what they want but cannot describe it, and the design lessons from building findsimilarproducts.com and its Chrome extension.

  • search
  • product discovery
  • ux

3 min read

The small product page blocks that quietly lift conversion

Trust badges, feature icons, and sale banners do more for product page conversion than most redesigns. What to add, where to place it, and how to avoid slowing your store down.

  • conversion
  • product pages
  • shopify

3 min read

Web accessibility matters more than most teams think

Accessibility is a legal requirement, a business advantage, and a matter of equal access. What the ADA and European Accessibility Act mean for your website, and where to start with WCAG.

  • accessibility
  • web
  • compliance

3 min read

Google reviews are the social proof your store already has

How to display Google reviews on your online store, why they convert better than static testimonials, and how to collect more of them without begging.

  • reviews
  • social proof
  • ecommerce

3 min read

QR codes in e-commerce: track every scan and skip the homepage

Most QR codes waste the scan by pointing at a homepage. How scan tracking, direct to cart links, and dynamic destinations turn QR codes into a measurable sales channel.

  • qr codes
  • ecommerce
  • marketing